This Privacy Policy explains how blynt, a trading name of Twolittle Limited, collects, uses and protects your personal information when you visit blynt.co.uk, place an order, contact us, or interact with our website and services.

We are committed to handling your personal information fairly, securely and in line with applicable UK data protection law.

1 Who we are

If you have any questions about this Privacy Policy or how we use your information, please contact us using the details above.

2 The information we collect

Depending on how you use our website, we may collect and process the following personal information:

• Your name
• Your billing and delivery address
• Your email address
• Your telephone number, if provided during checkout or contact
• Order details, including products purchased, order value and transaction information
• Communications you send to us by email or WhatsApp
• Technical information such as IP address, browser type, device information and website usage data
• Marketing preferences, where you choose to sign up for newsletters or updates

We do not store your full payment card details on our website. Payments are processed by third-party payment providers integrated with our WooCommerce checkout.

3 How we collect your information

We may collect personal information when you:

• Visit and browse our website
• Place an order through blynt.co.uk
• Check out as a guest
• Contact us by email or WhatsApp
• Sign up to receive newsletters or promotional updates
• Interact with cookies, analytics tools or similar technologies on our website

4 WhatsApp Business messaging

We offer customer support through WhatsApp Business (+44 7895 801270), powered by the Meta WhatsApp Business Platform. When you contact us via WhatsApp, please be aware of the following:

• Your messages are processed via Meta’s infrastructure and are subject to Meta’s Privacy Policy in addition to ours
• We collect your phone number, WhatsApp display name, and the content of your messages solely to respond to your enquiry and provide support
• We only send WhatsApp messages to users who have initiated contact with us or explicitly opted in to receive communications from us
• We do not send unsolicited promotional or marketing messages via WhatsApp
• Message history is retained only for as long as necessary to resolve your query or as required by applicable law
• You can opt out of WhatsApp communications at any time by informing us directly

By messaging us on WhatsApp, you consent to us processing your data as described above in order to respond to your enquiry.

5 How we use your information

We use your personal information for the following purposes:

• To process and fulfil your orders
• To take payment and help prevent fraud
• To provide customer support and respond to enquiries
• To arrange delivery through our fulfilment and shipping partners
• To keep records for accounting, tax, legal and compliance purposes
• To improve our website, products and customer experience
• To measure traffic and understand how visitors use our website
• To send marketing emails or updates where you have chosen to receive them

6 Our lawful bases for processing

Under UK data protection law, we rely on one or more of the following lawful bases:

• Contract: where processing is necessary to process your order, take payment, deliver products or provide support linked to your purchase
• Legal obligation: where we need to keep records or share information to comply with tax, accounting or other legal requirements
• Legitimate interests: where it is necessary for running and improving our business, preventing fraud, managing customer service and keeping our website secure
• Consent: where you choose to receive marketing emails or where consent is required for non-essential cookies and similar technologies

7 Payments

Orders placed on blynt.co.uk are processed through WooCommerce. Payment processing may be provided by third parties such as Stripe, Klarna, WooPayments, and digital wallet services such as Apple Pay and Google Pay.

These payment providers process your payment information in accordance with their own privacy notices and security procedures. We do not store your full payment card details on our own servers.

8 Deliveries and order fulfilment

To fulfil and deliver your order, we may share relevant order details such as your name, delivery address, email address, telephone number and order contents with trusted third-party fulfilment providers, warehouse operators and delivery partners acting on our behalf.

We only share the information needed to process, dispatch and deliver your order, handle returns, and provide customer support related to your purchase.

9 Marketing

We may offer email marketing and promotional updates in the future. If you choose to subscribe, we may use your email address and your stated preferences to send you product updates, offers or brand news.

Where required by law, we will only send you marketing communications if you have opted in. You can unsubscribe at any time by using the unsubscribe link in the email or by contacting us directly.

10 Cookies and similar technologies

Our website is built on WordPress and WooCommerce, and may use cookies and similar technologies for:

• Website functionality and checkout
• Remembering items in your basket
• Security and fraud prevention
• Website analytics and performance measurement
• Advertising and remarketing

We currently use or plan to use services such as Google Analytics, Meta Pixel and Jetpack. Strictly necessary cookies may be used without additional consent where permitted by law. Non-essential cookies should only be set where you have given consent through our cookie banner. Your consent is stored for up to 6 months in line with UK PECR requirements.

11 Sharing your information

We may share your personal information with trusted third parties where necessary, including:

• Payment providers and payment gateways
• Website hosting, WordPress, WooCommerce and plugin/service providers
• Analytics and advertising partners
• Fulfilment, warehousing and delivery partners
• Meta WhatsApp Business Platform for customer messaging
• Professional advisers such as accountants, legal advisers or insurers where needed
• Regulators, law enforcement or other authorities where required by law

We do not sell your personal information to third parties.

12 International transfers

Some of the third-party services we use may process personal information outside the United Kingdom. Where this happens, we aim to ensure that appropriate safeguards are in place so your personal information remains protected in line with applicable UK data protection law.

13 How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes set out in this policy:

• Order and transaction records: usually kept for up to 6 years for tax, accounting and legal purposes
• Customer service communications: kept for as long as needed to resolve your enquiry or any follow-up issues
• Marketing data: kept until you unsubscribe or withdraw consent
• Analytics data: retained according to the settings of the relevant service provider

14 Data security

We take reasonable technical and organisational steps to protect your personal information from loss, misuse, unauthorised access, alteration or disclosure. However, no method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

15 Your rights

Under UK data protection law, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your information in certain circumstances
• Request restriction of processing in certain circumstances
• Object to processing based on legitimate interests
• Withdraw consent where processing is based on consent
• Request transfer of certain data to you or another provider, where applicable
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of your rights, please contact us at contact@blynt.co.uk.

16 Children

Our website is intended for general consumers and online shoppers in the United Kingdom. It is not specifically directed at children. We do not knowingly collect personal information from children where consent from a parent or guardian would be required by law.

17 Third-party websites and services

Our website may contain links to third-party websites or platforms. If you follow a link to any third-party site, their own privacy policy and terms will apply. We are not responsible for the privacy practices of third-party websites.

18 Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, service providers or legal obligations. Any updates will be posted on this page with a revised “Last updated” date.

19 How to contact us or complain

You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your personal information has been handled unlawfully: ico.org.uk